History

VA was founded in 1994 by Vitaliano Arbitrio who, after 24 years of overseeing TV commercial production for numerous brands at Unilever, Bolton, P&G, FIAT, Barilla, Ferrero, wanted to do something more for the advertising world.

During the 80s he was President of the Italian Advertising Body up to ’90 when he started to help his clients with spot TV. In 2005, Alessandro Arbitrio joined the firm bringing 20 years experience at IBM as an expert in digital marketing. The firm changed quite a bit from ’90 when Vitaliano only helped clients with TV commercials.

Now, we help clients maximize investments in any type of investment – including agency scouting and management, TVC, digital, digital transformation, social media, print, radio, OOH, PoS, event, PR and experiential. Since VA started, we were advising on productions globally.

Since ’90, we have been on a mission to help clients maximize the value of their production spending and get the finest quality creative at the lowest possible cost.