vapproach

VAPPROACH

The VA Approach involves all media platforms in order to improve efficiency and to give an innovative governance method for your marketing & communication spend.

AGENCY PITCH & SELECTION
PROJECT MANAGEMENT
ATL BENCHMARKING
BTL & PR BENCHMARKING
SOCIAL BENCHMARKING
DIGITAL BENCHMARKING
GOVERNANCE & EFFICIENCY
AUDIT MANAGEMENT
MEDIA BENCHMARKING & PM

AGENCIES SEARCH & SELECTION

The VA's pitch / selector consultants will find the best agencies for you wherever in the world you go to market, getting the finest quality at the lowest possible cost.

AGENCIES SCOUTING

- Agencies search
- Reference analysis
- Proprietary RFI template
- Client-agency policy check

PITCH & SELECTION

- Agency Roster
- Brief & budget definition
- Proprietary RFI | RFP | RFQ templates
- Pitch Management & Optimization
- Agency fee negotiation
- VApproach training 
- Suppliers Relation Management (SRM)

PROJECT MANAGEMENT

VA Consulting supports clients in 'project management' to implement right processes, procedures, RAM & compliant terms getting the finest quality at the lowest possible cost. VA manages the relationships between players involved improving the communication, trasparency and efficiency. 

PROJECT MANAGEMENT

- Project Management, Optimization & Reporting
- Support on brief & budget definition
- VApproach & GANTT Development 
- Improve Trasparency & Efficiency
- Vendors Management & Costs Optimization
- Suppliers Relation Management (SRM)
- Compliant Commercial Policy & Terms

ATL BENCHMARKING

ATL’ stands for ‘Above The Line‘. This kind of marketing has a very broad reach and is largely untargeted. Think about a TV campaign, where viewers across the global see the same advert aired across the various networks.

PRODUCTION

- TV Commercial
- Production houses pitch 
- Costs optimization
- PPM supervision
- Shooting supervision

USAGE RIGHTS

- Voice over
- Actors/talents/models
- Music

ADV AGENCY

- Agencies pitch
- FTE analysis
- FEE agencies optimization
- frameworks implementation

POST PRODUCTION

- campaign flow
- technology optimization
- suppliers/vendors Management
- price list optimization

BTL & PR BENCHMARKING

‘BTL’ stands for ‘Below The Line‘. The targets of this kind of marketing is a groups of people. For example, events & PR, point of sales materials, in store, packaging etc. 

EVENTS

- Store
- Fair / concert 
- Promotional / experiential
- Catering
- Tour

COMPUTER GRAPHICS

- Render
- Illustrations
- Photo editing
- 3D/2D

DESIGN

- Doc/repack
- Pack
- Expo
- Mobile
- Fustelle
- POP/POS

STRATEGY

- Creativity
- 3D concept
- Logo concept

SOCIAL BENCHMARKING

TTL’ stands for ‘Through The Line‘. This kind of marketing is really an integrated approach, where a company would use both BTL & ATL marketing methods to reach their customer base and generate conversions. 

SOCIAL NETWORKS

- Digital & Social campaign
- Web reputation
- Social activities
- Video
- App development
- KOL / Influencer
- AR / VR / MR / Experiential

DIGITAL BENCHMARKING

DIGITAL, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. When software is used to do the purchasing, it is known as programmatic advertising. It includes email marketing (DEM), search engine marketing (SEM), search engine optimization (SEO) many types of display advertising (including web banner advertising), and mobile advertising. 

WEB SITES

- Contract analysis
- Website / E-commerce 
- Hoting
- CMS
- Banner
- Usability

CRM

- Contest
- DEM / Newsletter
- Database Activities
- Network Listening
- SEO
- Web reputation
- Insight

GOVERNANCE & EFFICIENCY

Propietary VA Technology Platforms 

Developing & implementing processes, procedures, RAM, database & benchmark tools plus the purchasing strategies intended to collected data and to achieve the best cost-quality relationship. Upholding the goals of communication, expedite decision-making and approval processes, whilst fully manteining the quality desired respect for creativity, and expectation for quality. This is the key how VA implement the governance to clients to improve the efficiency.

GOVERNANCE TOOLS

- Implementation of Purchasing strategies
- System-6 workflow tool & reporting (VA-Client tool)
- System-6 project management tool Database
- System-6 smartquote (tool for suppliers)
- System-6 KOLB (influencer benchmarking)
- System-6 FRC - FTE WW ratecard calculator
- System-6 ASC - Annual salary calculator

AUDIT MANAGEMENT

VA Consulting thanks to a deep experience checks all documents of the project to give you back a right riconciliation. VA also catalogs and stores the documents thanks using proprietary VA Technology Database making processes, procedures & documents compliant with internal and international audits.

AUDIT MANAGEMENT

- Documents analisys
- Agency interview
- Benchmarking 
- Reconciliation

MEDIA BENCHMARKING & AUDITING

VA Consulting in partnership with Ebiquity

Ebiquity, Leading Indipendent global marketing and media consultancy. Company specialized in the field of media benchmarking & perfomance measurement.

MEDIA BENCHMARKING

- Search & Selection of media center
- Pitch management
- Media plan evalueting & benchmarking
- Strategy, negotiation and buying
- Audit

VA Consulting core business is based on brand or product activation campaigns, offering services in projects & costs management & optimization. VA management starts from agencies & vendors search & selection, project & pitch management & optimization till to manage all ecosystem. VA team of creative production & agency-client relationship specialists avails itself of deep knowledge in the field, vanguard technology, algorithms and data-base tools to help you reaching your creative, production and financial objectives. In despite of other “cost controller or internation producer” whose activity is based on cutting costs, VA Consulting philosophy is based on reaching the best creative quality at the best market price.

Like a commercial partner, VA Consulting offers, as production advisory, projects & costs consultancy, high-quality solutions and best consultancy/consulting patterns/models, extremely flexible. VA offers the most comprehensive set of solutions in the industry, and our customizable engagement models deliver extreme flexibility for advertisers of all shapes and sizes. So, whether you’re looking to conduct a historical audit, want support on a singular project, or need an end-to-end solution you’ve come to the right place.

Database & Benchmarks
Enterprise System-SICS (Integrated Budget Control System) was created in collaboration between Eridia (a software development company) and VA International Advertising Consulting. Its development started in 2006 and it is constantly evolving.

Proprietary VATM Technology Tools
Developing and implementing purchasing strategies with unique tools in the world intended to achieve the best cost-quality relationship. Upholding the goals of communication, expedite decision-making and approval processes, whilst fully manteining the quality desired respect for creativity, and expectation for quality.

Algorithms
Customising and implementing processes, procedures, RAM and tools for all areas of advertising intended to implement the governance and develop efficiency, that are also designed based on the company's, agencies' and manufactoring suppliers' needs.

Intellectual capital
VA collaborates in order to produce the best possible work in most effective waySupport provided throughout the process to coordinate and operationally monitor flows and costs, completely respecting the relations between the company and partners.