our-expertise

OUR EXPERTISE

VA Consulting core business is based on brand or product activation campaigns, offering services in projects & costs management. VA management starts from agencies / vendors selection, project & pitch management till to manage all ecosystem. VA team of creative production specialists avails itself of deep knowledge in the field, vanguard technology, algorithms and data-base tools to help you reaching your creative, production and financial objectives. In despite of other “cost controller / producer” whose activity is based on cutting costs, VA Consulting philosophy is based on reaching the best creative quality at the best market price.

Like a commercial partner, VA Consulting offers, as production advisory, projects & costs consultancy, high-quality solutions and best consultancy/consulting patterns/models, extremely flexible. VA offers the most comprehensive set of solutions in the industry, and our customizable engagement models deliver extreme flexibility for advertisers of all shapes and sizes. So, whether you’re looking to conduct a historical audit, want support on a singular project, or need an end-to-end solution you’ve come to the right place.

Database & Benchmarks
Enterprise System-SICS (Integrated Budget Control System) was created in collaboration between Eridia (a software development company) and VA International Advertising Consulting. Its development started in 2006 and it is constantly evolving.

Proprietary VATM Technology Tools
Developing and implementing purchasing strategies with unique tools in the world intended to achieve the best cost-quality relationship. Upholding the goals of communication, expedite decision-making and approval processes, whilst fully manteining the quality desired respect for creativity, and expectation for quality.

Algorithms
Customising and implementing processes, procedures, RAM and tools for all areas of advertising intended to implement the governance and develop efficiency, that are also designed based on the company's, agencies' and manufactoring suppliers' needs.

Intellectual capital
VA collaborates in order to produce the best possible work in most effective waySupport provided throughout the process to coordinate and operationally monitor flows and costs, completely respecting the relations between the company and partners.

AGENCIES PITCH & SELECTION
PROJECT MANAGEMENT
ATL
BTL & PR
SOCIAL
DIGITAL
GOVERNANCE & EFFICIENCY
AUDIT MANAGEMENT
MEDIA BENCHMARKING & PM

AGENCIES / VENDORS SELECTION

The VA's pitch / selector consultants will find the best agencies for you wherever in the world you go to market, getting the finest quality at the lowest possible cost.

AGENCIES SCOUTING

- Agencies search
- Reference analysis
- VA RFI templates
- Agency / client policy check

PITCH & SELECTION

- Pitch Management
- VApproach training
- Agency rosters
- Support on brief/debrief & budget definition
- Development templates RFI, RFP & RFQ
- Suppliers Relation Management (SRM)
- Agency fee/compensation & negotiation

PROJECT MANAGEMENT

VA Consulting supports clients in 'project management' to implement right processes, procedures, RAM & compliant terms getting the finest quality at the lowest possible cost. VA manages the relationships between players involved improving the communication, trasparency and efficiency. 

PROJECT MANAGEMENT

- Project Management
- Support on brief/debrief & budget definition
- VApproach & GANTT Development 
- Improve Trasparency & Communication
- Vendors Management & Optimization
- Suppliers Relation Management (SRM)
- Right & Compliant Commercial Policy & Terms

ATL

Above the line - ‘ATL Marketing’ stands for ‘Above The Line Marketing‘. This kind of marketing has a very broad reach and is largely untargeted. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks.this kind of marketing is mostly used for building brand awareness and goodwill. 

PRODUCTION

- TV Campaign
- Production houses pitch 
- Quotes optimization
- PPM supervision
- Shotting supervision

USAGE RIGHTS

- voice over
- actors/talents/models
- music

ADV AGENCY

- agencies pitch
- FTE analysis
- FEE agencies optimization
- frameworks implementation

POST PRODUCTION

- campaign flow
- technology optimization
- suppliers/vendors Management
- price list optimization

BTL & PR

Belove the line - BTL Marketing’ stands for ‘Below The Line Marketing‘. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, point of sales material, in store event, packaging etc. This kind of marketing is best for conversions and direct response.

EVENTS

- Store
- Fair
- Promotional/experiential
- Catering
- Tour

COMPUTER GRAPHICS

- Render
- Illustrations
- Photo editing
- 3D/2D

DESIGN

- Doc/repack
- Pack
- Expo
- Mobile
- Fustelle
- POP/POS

STRATEGY

- Creativity
- 3D concept
- Logo concept

SOCIAL

Through The Line Marketing- TTL Marketing’ stands for ‘Through The Line Marketing‘. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. It might seem obvious, although not all marketing campaigns are like this – some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though).This kind of marketing delivers both a wide reach and a focus on conversions.

SOCIAL NETWORKS

- Social campaign
- Web reputation
- Social activities
- Video
- App development
- KOL / Influencer
- AR / VR / MR / Experiential

DIGITAL

DIGITAL advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. When software is used to do the purchasing, it is known as programmatic advertising. It includes email marketing (DEM), search engine marketing (SEM), search engine optimization (SEO) many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

WEB SITES

- Contract analysis
- Website implementation
- Hoting
- CMS
- Banner
- Usability

CRM

- Contest
- DEM / Newsletter
- Database Activities
- Network Listening
- SEO
- Web reputation
- Insight

GOVERNANCE & EFFICIENCY

Propietary VA Technology Platforms 

Developing & implementing processes, procedures, RAM, database & benchmark tools plus the purchasing strategies intended to collected data and to achieve the best cost-quality relationship. Upholding the goals of communication, expedite decision-making and approval processes, whilst fully manteining the quality desired respect for creativity, and expectation for quality. This is the key how VA implement the governance to clients to improve the efficiency.

ENTERPRISE SYSTEM-SICS

- Implementation of Purchasing strategies
- System-6 workflow tool & reporting
- System-6 project management tool Database
- System-6 smartquote
- System-6 KOLB (influencer benchmarking)
- System-6 FTE WW ratecard calculator

AUDIT MANAGEMENT

VA Consulting thanks to a deep experience checks all documents of the project to give you back a right riconciliation. VA also catalogs and stores the documents thanks using proprietary VA Technology Database making processes, procedures & documents compliant with internal and international audits.

MEDIA BENCHMARKING & AUDIT

VA Consulting in partnership with Ebiquity

Ebiquity, Leading Indipendent global marketing and media consultancy. Company specialized in the field of media benchmarking and perfomance measurement.