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READ MORE: Engage magazine – Defining the actual role of a production advisor & cost controller

Defining the actual role of a production advisor & cost control

What to expect when it comes to advanced optimization.

Who is an advisor & cost consultant nowadays? Or, better said, who must be?
In order to support customers optimizing advertising investments in the production of creative content, the analysis and optimization of a single project by a normal international producer / advisor – such as those related to TV commercials production – has now become “Business as Usual”.
Customers ask for more efficiency, total and real-time control of investments and a greater exchange of information with the Procurement.
This lead to more responsive working processes and, magic word: smart use of data and analytics.
Because a significant increase in efficiency in strategic areas of expenditure can only be achieved by collecting and analyzing data that can show improvable behavioral processes, thus offering actionable strategic insights.

Where most of the attention over the past few years has focused on technology selection and combination, it’s now more about capitalising and optimizing this capability.
That’s why the selection and study of these data is followed by a “root cause analysis” which can lead to Efficiency management project. The impact in terms of savings and cost avoidance is absolutely not negligible.
Here’s some concrete examples:
Studies such as the MPRD Marketing Processes / Procedures & RAM Definition and the implementation of RTSC Real Time Spending Control have led to the realization of numerous Efficency increasing projects like the MREF Marketing Reworks Efficency Factors and the PPEM Post-Production Efficiency Monitoring.

VA Consulting’s studies as production advisory & cost control firm were carried out using the Enterprise System-SICS database, which currently has a collection of approximately 120,000 estimates / final balances and 8000 ATL “Above The Line” (agencies / vendors selection, agencies pitch, TVC production, Radio production, Pre Press, Post Production, Usage Rights, FTE Ratecards, Talents), BTL “Below The Line” (POP, POS, Illustration, Logo Concept, Events & PR, Fair, Stand, Influencer, Key Opinion Leader) and TTL / Social & Digital (social campaign, social activities, web reputation, digital & social video production, app development, KOL “key opinion leader” & Influencer, AR/VR/MR, banner, website implementation, usability, contentest, SEO, Insight, DEM & Newsletter etc.) projects managed by CEO Alessandro Arbitrio of VA Consulting from 1994 to the present day. An impressive collection of information.
Once the database is used and clear and efficient projects are implemented, what’s the next step? Forecast analysis, obviously.

READ MORE: DailyOnline Magazine – VA Consulting & Ebiquity

A new collaboration dedicated to the optimization of marketing investments between the media benchmarking company and the supplier of the Integrated Spending Control System is born.

A new collaboration dedicated to optimizing marketing & media investments. Ebiquity, an independent company specialized in the field of media benchmarking and performance measurement has partnered with VA Consulting, a company active in optimizing marketing production contents and communication investments operating internationally in 35+ countries to guarantee an increasingly specific and detailed services.

Always up to date and specialized consultants

This collaboration is born as a response to ever-increasing demand from investors, to have highly specialized consultants on their side able to keep up with the fast and continuous changes in a constantly evolving environment. The optimization of investments in marketing and communication requires updates and specialization. Thanks to this partnership, Ebiquity will not only be able to offer a level of excellence media benchmarking cost management and optimization but also to provide consultancy and increasingly specialized skills aimed at ensuring control of investments in marketing and communication at 360 ° so to meet the increasingly specific needs of its customers.

A 360 ° service from the creative production contents advisory & cost control to media benchmarking

Ebiquity deepens its knowledge of optimization services, advisory & cost negotiation from creative agencies selection, creative agencies picht, TV and radio commercials, pre-press, press, usage rights, digital & social campaigns,social activities,material and point-of-sale events, PR up to media investments in the relevant areas. A 360 ° service, in short. On the one hand, Ebiquity carries out a careful performance verification analysis, on the other VA Consulting provides to its customers a unique offer in the panorama of cost controllers: the Enterprise System-SICS (Integrated Spending Control System) to give customers governance to improve efficiency with data & reporting. This system implements a framework/workflow for the control and approval of expenditure and a system of precise classification of estimates / final balances of creative agencies and suppliers operating for the customers. Ebiquity & VA Consulting, finally, can boast a fundamental source of national and international benchmarking.

READ MORE: Engage magazine «always more important to maximize digital investments» 

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